In the valley of the rainbows the Sing-a-ma-jigs live and play and their special magic when they start to sing each day. They sing to make us happy and bring bright and sunny weather but their magic is the strongest when they all sing together! Each different colour Sing-A-Ma-Jig sings a different song!

Sing-a-ma-jigs are the new free-spirited, off-beat plush characters that love nothing better than to sing together. With each squeeze of their tummies, they offer up a little bit of chatter and then individual notes to a song. But the real magic happens when kids put the characters all together and squeeze their tummies one more time and the Sing-a-ma-jigs erupt into a harmonic chorus like none heard before!